The binder is helpful for giving your dry seasonings something to hang on to. I use plain mustard ( I am not a mayo fan) and rub a light coating on the protein. Next I sprinkle on my kosher salt, fresh ground black pepper, and finish it off with my dry seasonings. I am a mop and slop guy, so after about an hour or so and up to cooking temp, I start mopping on my BBQ sauce. Trial and error will guide you to the particular seasoning you like. I have a few I like and use them for my smokes. I am to old to try all of them that are out there on the market, claiming to be the best. Good luck on the smoking journey, try new things and you will end up with good eats for your family and friends.