It's Harvey's, which was started many years ago. Mr. Harvey lives a couple streets over from us. He grew it to a chain of 77 stores in GA and SC, which he sold to Winn-Dixie a couple years ago. Interesting sidebar to the story is they retained the Harvey's identity here in Thomasville, while renaming other stores to W-D. Coincidentally, their ad this week is bone-in ribeyes and standing rib roasts at $4.98/lb.